| Protect Your Reputation Online |
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| Reputation is the most precious asset an organization possesses. |
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| Retaining a reputation management expert has never been more important to the sustainability and overall success of your personal or corporate brand. How is your personal or corporate brand perceived in the media? What opinion does the market conclude about your brand when they watch the TV, listen to the radio, read newspapers and magazines or surf the Internet? Are you invisible in the media (a bad thing)? Is there negative press about you (a very bad thing) Or is your brand highly visible in an impeccable fashion such that it creates a competitive advantage (a very good thing). |
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| Threats to reputation and crises will always arise. It’s inevitable - not if, but when. |
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Managing the media and the message is vital to avoid damaging, and perhaps destroying, corporate reputation. Protect Your Reputation is a training course for directors and senior managers focusing on practical ways to take control, maximise positive perceptions, and manage information to your benefit at times of crisis.
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| Reputation is in the minds of stakeholders – ”how others see you.” |
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- Individual reputation depends on how friends, family, colleagues, and others view you.
- Company reputation depends on how stakeholders such as employees, investors, customers, vendors and others view the company.
- Regularly check out what is being said about your professional or company’s reputation online. Google yourself in search engines, blogs, social media networks and forums. Do not leave your reputation up to the roll of the dice.
- Look for early warning signs by monitoring carefully what is being said online about your company, industry, leadership and products and services. By consistently listening to issues that arise, a pattern of distress signals may surface that will inform you about where to pay greater attention before it is too late.
- Build a company web site that is transparent and open to dialogue. Provide a forum for ideas to improve your company’s product and services and for complaints. Welcome the criticism. Have a team ready to respond with useful information and solutions to problems. For individuals, be sure to read your company’s blogging and social media guidelines – amazingly, only about 20% of employed Americans are even aware that policies exist. If you are unsure of something you have written online, leave it out.
- Find your advocates. These are the people who will support and champion your reputation online if a crisis or incident does arise. Keep in touch with your advocates and let them know what you are doing and why.
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