| Protect Your Profits - Clean Up Your Reputation |
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| Reputation Protection |
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Reputation protection is really an extension of brand protection. For many years brand protection has been quietly practiced by High Position, a discreet service that protects our clients brands.
It could be argued that reputation protection is simply the protection of the personal brand of an individual. In fact, there are some individuals we have worked for that are financially larger than companies that have used the service for brand protection.
Of course, the growing media coverage has put reputation protection and management into the spotlight where it will continue to be regularly analysed in the press, TV and radio. In fact High Position has been quoted in papers such as the Sunday Times on a regular basis as celebrities increasingly use this type of service to look after their online reputations. |
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| Reputation Protection with Discretion |
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Of course our client service is completely discreet and confidential and never has a client using our service been compromised in any way. That said, we can easily see where reputation protection has been used by a company or individual and have seen some real blunders by companies offering this service who are getting it completely wrong often due to a lack of understanding in relation to search engines and how they work.
Non disclosure documents should be considered for any high profile client or company. This is one area where many people have come unstuck and the spotlight has then been placed on their online profile due to a careless or unscrupulous agency.
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| Software and Reputation Protection |
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In fact, we have even seen software solutions peddled out to unsuspecting people and companies and the reality is that to provide a professional and successful service there needs to be an absolute expertise in the principles of search engine optimisation and an understanding of what makes search engines tick.
Since High Position Ltd are the leading exponents of search engine compliancy and a market leader in search engine optimisation it is no surprise that we are so successful with reputation protection and brand protection solutions.
It is a long established fact that software cannot be used for search engine optimisation and that is because it is bespoke and evolving. This is the same with reputation and brand protection which of course uses the techniques from SEO. Whilst software can be used to track bad publicity it cannot be used for solving the visibility of this bad publicity.
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| Brand Management and Protection |
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Of course they are one and the same. The service that has been established for a few years was called brand management or brand protection and this has now taken on the name of reputation protection. It is the realisation by 'high networth' individuals that their bad publicity can be managed on the internet that has created this new fashionable name.
Traditionally brand management was used to deliver good news to counter bad news, for example a pharmaceutical company could offset bad news headlines by using this service to promote good news or counter statements. |
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| Social Networking and Brand Management |
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As the internet grew and social networking sites have become popular, the potential for bad news to spread fast has increased. In addition, because Google and other search facilities visit and index the social networks the bad publicity quickly finds itself replicated in search results.
The popularity of blogs has compounded the problem, especially since blogs are predominantly text based which search engines love. Often this type of reputation damage is sticky due to the favourable relationship between blogs and search engine spiders. This has driven the need for a very tactical and evolutionary service to enable this type of damage to be swept clean. |
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| Choosing a Professional Solution |
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When trying to decide on a brand and reputation protection agency there are a number of very important criteria that should be met.
- Is the agency a market leader in search engine optimisation.
- Is the agency listed in natural search for 'search engine optimisation'.
- How long have they been successful.
- Do they talk openly about the service or hide behind secrecy.
- Is it a bespoke service and NOT a software solution.
- Are they willing to work and monitor for a 12 month period after the solution,
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